DATU Giveaway 00 Official Rules
Effective September 18, 2026.
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID IN NEW YORK, FLORIDA, AND WHERE PROHIBITED.
1 Sponsor
The sponsor is DATU LLC, PO Box 51, Snohomish, WA 98291, United States (“Sponsor”). Questions may be sent to Info@DATUhouse.com. This giveaway is called DATU Giveaway 00 (“Giveaway”).
2 Eligibility
The Giveaway is open to legal residents of the 48 United States other than New York and Florida, and the District of Columbia, who are at least 18 years old and the age of majority in their place of residence when they enter. United States territories and possessions are excluded. Employees, officers, and directors of Sponsor and anyone directly involved in administering the Giveaway, and their immediate family members and members of their households, are ineligible. Immediate family means spouse, parents, children, siblings, and their respective spouses. Eligibility is based on residence, not merely a shipping address. Buying from DATU does not establish eligibility.
3 Entry period
The entry period begins September 18, 2026 at 12:00:00 a.m. Pacific Time and ends December 31, 2026 at 11:59:59 p.m. Pacific Time (“Entry Period”). Pacific Time follows the America/Los_Angeles time zone, including the daylight-saving transition. Sponsor’s order system is the official clock for online purchase entries. Mail entries must be postmarked during the Entry Period and received by January 11, 2027.
4 How to enter with an eligible purchase
During the Entry Period, eligible entrants who place and pay for an eligible order at datuhouse.com receive one entry per US dollar of eligible merchandise purchased, after discounts, with a fractional dollar rounded up. Taxes, shipping, duties, fees, gift-card purchases, and donations do not earn entries. The calculation sums the eligible merchandise amount for the order and rounds up once to the next whole number of dollars when a fractional dollar remains. For example, an eligible merchandise total of $34.99 earns 35 entries; $46.99 earns 47 entries; $12.00 earns 12 entries. An eligible merchandise total of $0 earns zero purchase entries. Rounding is applied separately to each order. No purchase is required; the mail-in method below is available instead.
Eligible merchandise consists of DATU physical photo prints and digital photo editions sold at their ordinary prices. Apparel and other gear added during the Entry Period are eligible from the time they become available for purchase, using the same entry calculation. Entries are a promotional benefit, not a product sold separately. Canceled, fraudulent, unpaid, or fully refunded orders do not earn purchase entries. Partial refunds recalculate purchase entries from the remaining eligible merchandise after discounts, applying the same order-level rounding-up rule. A fully refunded eligible merchandise amount earns zero purchase entries. Ordinary return rights are unaffected. Sponsor will apply this published calculation consistently to eligible orders, discounts, and refunds.
October 10–18, 2026: 5× entry promotion. From October 10, 2026 at 12:00:00 a.m. through October 18, 2026 at 11:59:59 p.m. Pacific Time (America/Los_Angeles), qualifying purchase entries receive five times the normal entry amount: 5 entries per US dollar of eligible merchandise after discounts, applying the eligibility, exclusions, rounding and refund provisions above. For example, an eligible $34.99 purchase made alone earns 175 entries during this promotion instead of the usual 35. The normal entry rate resumes after the promotion. This promotional deadline does not change the December 31, 2026 end of the overall Entry Period. Referral entries and newsletter signup entries are not offered. A newsletter subscription is optional and is not an entry requirement.
5 Mail-in entry without a purchase
To enter without buying anything, use a plain white card measuring 4 inches by 6 inches. On one side, legibly print or type your full legal name, residential street address, city, state, ZIP code, email address, telephone number, and a statement that you meet the age and residency requirements. Include the giveaway name, “DATU Giveaway 00.” In the bottom-right corner of that same side of the card, write the exact phrase “I love art”.
Place one completed card in a separate envelope with sufficient postage and mail it to:
DATU LLC
DATU Giveaway 00 Mail-In Entry
PO Box 51
Snohomish, WA 98291
Each valid white 4-by-6-inch card receives five entries. One card per envelope. There is no separate cap on mail-in submissions; additional cards must be submitted in separate envelopes. Do not enclose money or proof of purchase. No product purchase, online account, newsletter subscription, or social-media action is required. Normal postage applies.
Each valid mail-in submission earns five base entries. If its postal postmark falls within an announced bonus-entry period, the applicable published bonus or multiplier applies automatically to those base entries. No bonus code, multiplier notation, or additional request is required from the entrant. Eligibility for the bonus is determined by the postmark date, not the date Sponsor receives or processes the card. The submission must still satisfy the overall postmark and receipt deadlines. Any future bonus announcement must state its dates and how the bonus is calculated for purchase and mail-in entries. For the October 10–18, 2026 promotion, a qualifying card postmarked October 10 through October 18 earns 25 entries (5 base entries × 5). The multiplier applies automatically, without a bonus code or additional notation. The January 11, 2027 receipt deadline still applies.
Mail must be postmarked from September 18 through December 31, 2026 and received by January 11, 2027. Entries must be submitted by the entrant, and their information must be accurate. All timely, eligible mail-in entries will be included in the same drawing pool as eligible purchase entries. Each entry has the same chance of winning, regardless of entry method. Sponsor will not reject otherwise valid mail entries because many were submitted.
6 Prize
One winner receives one prize package containing all of the following:
| Included item | Description | Estimated used retail value (USD) |
|---|---|---|
| Leica Q2 Monochrom package | Used camera with built-in lens, all original packaging and original accessories, a strap, and one extra battery in addition to the standard battery. | $4,100 |
| Leica M3 body package | Used chrome single-stroke body with a strap and original attachments/accessories. Original M3 box is not included; the camera will be securely packaged for shipment. | $1,700 |
| Leica 50mm f/1.4 Summilux | Used vintage chrome Leica M lens, serial number 1945166, with its included original attachments/accessories. | $1,800 |
| KEKS light meter | Matching chrome light meter. | $100 |
| Total prize package | One complete package awarded to one winner | $7,700 |
The total approximate retail value (“ARV”) is US $7,700, estimated as of September 16, 2026 using comparable used-equipment retail listings and the included accessories. Values are estimates, not new-equipment prices, a professional appraisal, or a guaranteed resale price. Used-equipment prices vary with condition and market availability. Accessories, straps, packaging, and the extra battery are included in the component values above and are not counted twice. No cash difference will be paid if the actual value differs from the stated estimate.
The items are in working condition with normal wear and tear and are provided as is, to the extent permitted by law. Sponsor does not promise that used equipment is new, cosmetically perfect, or covered by a manufacturer’s warranty. This description does not remove rights that cannot legally be waived. The prize photographs show the actual items. The Q2 Monochrom includes its original packaging; the M3 body does not include its original box.
The winner may not transfer the prize or demand a cash alternative. Sponsor will pay insured standard delivery to the verified winner’s eligible US address. The winner is responsible for any tax obligations arising from accepting the prize; Sponsor will complete any required tax reporting. Sponsor will never ask the winner to send money, pay a release or processing fee, buy anything, or pay Sponsor shipping charges to claim the prize. Verification or legally required tax information may be requested securely; payment-card or bank-login credentials will not be requested.
7 Drawing and odds
Sponsor will conduct a random drawing on January 15, 2027, after receiving and processing all eligible mail entries. Sponsor will combine all eligible entries from both entry methods into one pool and select one potential winner. For each eligible entry, the odds of winning are 1:N, where N is the total number of eligible entries in the drawing; the total is not known in advance. No entry method receives preferential treatment. The prize will be awarded even if sales are below expectations.
8 Winner contact and verification
Sponsor will contact the potential winner by telephone call or email using the information provided. The potential winner must respond within seven calendar days after the initial contact attempt and may be asked to provide reasonable proof of identity, age, residence, and a completed eligibility declaration and tax form where required. Identity and tax information must be handled through a secure process. Public announcements will follow verification.
If a potential winner cannot be contacted, does not respond by the stated deadline, is ineligible, declines the prize, or fails to provide reasonably required verification, Sponsor may select an alternate at random from the remaining eligible entries. Sponsor will document the reason before selecting an alternate. Sponsor will not request money to claim the prize. Entrants can independently verify a contact through Info@DATUhouse.com.
9 Administration
Entries that are late, incomplete, illegible, fraudulent, or submitted by ineligible persons may be rejected under these Rules. Sponsor will document rejection reasons and will not arbitrarily disqualify entries. Attempts to interfere with the drawing or submit entries using stolen identities are prohibited. Sponsor is responsible for administering the Giveaway according to the published Rules and applicable law.
Sponsor does not reserve an unrestricted right to change eligibility, entry weight, prize value, dates, or other material terms after the Giveaway begins. If a genuine event beyond Sponsor’s reasonable control makes the published process impossible, any remedy will be limited to what applicable law permits, with notice to affected entrants and advice from counsel. Low sales are not a reason to withhold the prize.
10 Privacy and winner information
Entry information will be used to administer the Giveaway, verify eligibility, contact the winner, deliver the prize, and meet legal obligations, as described in DATU’s privacy policy at datuhouse.com/policies/privacy-policy. Entry does not constitute consent to marketing messages. Sponsor will not publish the winner’s private street address, telephone number, or email address as routine promotion. Any legally required disclosures will be handled as required by law.
After winner verification, a winner list identifying the winner by first name, last initial, and state will be available without charge by emailing Info@DATUhouse.com with “DATU Giveaway 00 Winner List” in the subject, through March 31, 2027. A winner-list request may also be mailed to DATU LLC, Attn: DATU Giveaway 00 Winner List, PO Box 51, Snohomish, WA 98291. Requests for any additional legally required winner information will be handled in accordance with applicable law.
11 Independent promotion
Each entrant completely releases Facebook and Instagram from liability arising from this promotion. This promotion is in no way sponsored, endorsed, administered by, or associated with Facebook or Instagram.
Leica, KEKS, Shopify, and CleanSweeps are not sponsors or administrators of this Giveaway. Product and company names identify the prize and services used. Nothing in these Rules excludes rights or remedies that applicable law does not allow Sponsor to exclude.